Does Influencer Marketing Increase Sales?
Yes, influencer-marketing increases sales. It does this by helping to establish brand reputation among potential customers who look up to renowned personalities.
In this case, there is a likelihood of realness attached to the message as individuals representing the said companies; thus, a hug giving it an air of authenticity liases with their audience Right here, it comes to their personal connection thus being most advantageous over time.
What is influencer marketing?
You’ve spotted those trendy individuals on social platforms and websites, haven’t you? From TikTok to Instagram to Facebook, they’re everywhere! These influencers have followings that range from thousands to millions.
Their influence stems from their follower numbers how they relate to their audience, and the credibility they’ve established. This is where influencer marketing comes into play! It involves partnering with these amazing individuals and even Malaysian bloggers to highlight your products, promote your brand, and reach new potential customers who might appreciate what you offer.
Consider it as building relationships with influencers to spread the word about your products in an enjoyable and sincere manner!
How does influencer marketing help brands?
1. Increase brand followers
Need assistance to enhance your sales via social media? Fostering an energetic social following is essential, plus influencer marketing might help you.
When influencers mention any aspect of your brand, their followers take note and often want to follow as well.
Here’s a tip: partner with some influencers for giveaway campaigns. It really works; just ask people to follow your brand when they stand chances of winning something free. Everyone loves something enterprise, don’t they?
2. Establishing credibility and trust is key
Having positive comments from influencers concerning a particular brand coupled with supporting its items aids much renewing trade names. Taking CurrentBody’s LED mask for instance; they utilize notably well influencer’s/user-generated content in their Facebook adverts.
They have conquerumble uses boxings videos alongside real skin changing stories before/after images to woo their audience over effectively. Customers also seize opportunities to share own stories about their success before submitting their orders on this platform through leaving intelligent comments where before/after images have been loaded thereby creating strong bonds between them thereby generating trust on what one is dealing with!
3. Getting to know your audience better
Obtaining audience data can be challenging; however, influencers can help. They understand their followers’ age, sex and where they are found in different social medias. Not to mention, their posts provide engagement rates, reach and impressions. This information is like a beacon for tailoring your marketing content so that fits perfectly in your target audience’s need.
Alternatively, for those who want to monitor direct sales, tracking codes should be created and sent off to the influencer before the campaign’s start. However, not all influencers share audience analytics.
The best part is that expanding relationships with influencers might mean gaining access to other demographic information they have from social networks as well as various tools they possess. This way you can rely on yourself more than ever when making long-term decisions with your own data goldmine at hand!
4. Boosting your brand authority and making waves in your industry
A paradigm shift will happen when your customers consider you to be their primary source of information and expertise.
Consider it if you want to increase the authority of your brand. An example, start doing interviews with experts in your industry as part of a wider content strategy or examine blogs and podcasts for such knowledge. Also, consider expanding your network and being guest on other platforms!
Partnering with expert influencers is another amazing method to increase your authority. Origin Mattress is one such example. Their customer focus for quality sleep products is unparalleled in the market, as they target this particular niche.
However, apart from providing inspiration on sleeping patterns through their blogs post, they also team up with prominent bloggers like Valerie. Hence these partnerships give their followers opportunities for making honest decisions when it comes to taking care about themselves by bringing in real time user experiences right at their doorsteps.
5. Brands get better results from blog and Facebook
Influencer marketing is here to stay. And who doesn’t want to be on a winning side? A lot of businesses will do anything to stay afloat in this competitive economy, and the answer lies in influencer marketing.
6. Influencer marketing is cost-effective
Research carried out by the American Marketing Association showed that investment has been going up year after year, with 400% growth recorded from 20152019 alone.
The Russian PR Manager Alexey Golovanov claims that last year alone, promotion through Instagram had noticed sevenfold increase/91%, however cost-cutting strategies became effective resulting in concentration on micro influencers (on Instagram).
These statistics are bound to cause envy especially among those who invested into social media advertising but have failed completely without returning any profit.
During a recent interview with Business Insider Africa “there are no cheap influencers,” said University of Pretoria academic Natasha Mayles1 including online platforms which boast of millions followers.The way forward should not just focus on who would cost less but offering better quality impressions against few versus high volumes2(3citing research from MasterCard).
While blogs take the cake for earning trust from consumers two times more than brands in comparison with any other kind of content creation sites (García-Moloche et al., 2017), Facebook stays second according to Meta’s (Year) report on the growth of social media usage.
Choosing between direct company websites or blogs together might still count as consumer decision-making procedures through creation of blogs since bloggers invite people even if they do not know them personally and request their feedback via comments. Marketing using Facebook was found effective because 44%of respondents stated that they noticed ads while using it thus purchasing some products (Tugusheva and Luna, 2016).
7. Consumers discover new product via influencers more
Did you know that a staggering 31% of social media users find new products through influencers? Brands are investing heavily in influencer marketing for this reason–it is a treasure chest for product discovery! They are the go-to for many, whether in boosting brand awareness or reaching fresh eyes or showcasing products.
This preference is even more pronounced among Gen Z; a survey by HubSpot shows that 43% of them turn to influencers when looking for new things. Therefore, if you want to attract the attention of Gen Z, use influencer marketing!
8. Gen Z buyers are more affected by influencer recommendations
Guess who is leading the pack when it comes to influencer recommendations? Yes, you are right; this is Gen Z! They are those most prone to persuasion from their favorite influencers.
But wait, there’s more! Getting us to buy anything is not just about finding cool stuff these days according to current trends. Did you know that about 21% of social media users aged between 18 and 54 have pressed that button “buy now” due to an influencer’s recommendation?
Now here comes an interesting thing; for Gen Z social media users the figure goes as high as 32%! Yes! You heard me well! They listen closely what wordsmiths say hence making them the most susceptible generation towards these wordsmiths ever existed.
How cool is that?
9. Consumers look for influencers for recommendations
Isn’t it fascinating how influencers can be compared to one’s personal mentors? People adore them for being helpful! Matters Communications conducted a study and found that many people consider influencers as their favoured option for learning.
For instance, 42% of respondents said that they like how-to guides and tutorials. And those stories with bite-sized information? Yeah, 35% of folks are all about those too! So next time you need to learn something new, your favorite influencer might just have the ideal guide ready for you!
10. Influencers are capable of creating captivating content
Creating captivating content is where social media influencers really shine! Their gift of writing enticing blogs and presenting outstanding images finds them thousands upon thousands followers .They also know how to tell stories while …isobilitating major messages in their posts.
Another way is using these trending high-value posts by these influencer towards enhancing our brand since this acts like we get a shortcut towards establishing credibility saving us times resources and efforts at the same time boosting our reputation..
Besides influencer marketing, appropriate visuals aid in customer attraction too! Check out our creative graphic design services that will boost your brand plus superb website design Malaysia service you can be proud of today
0 Comments