The colors of your logo are very important, together with the shape they determine the look and feel of the entire logo.
RGB / CMYK
First and foremost, it is important to learn the difference between the RGB and CMYK color models :
The RGB color model mimics natural colors on the screen. It does this by means of light projected on a black base (a screen that is off is black).
The CMYK color model mimics natural colors on print and print. This color model does this by means of ink, on a white base (a white sheet of paper).
This means that your logo will look different on a screen than on a sheet of paper. Thus, the possibility of RGB colors is much greater. RGB colors can be flashy and light, while the converted CMYK colors are darker.
What can I do about it?
- You can simply accept that there is a difference in the colors
- You can choose / create the colors of your logo in CMYK, and then convert them to RGB so that both versions will look approximately the same.
- You can use PMS colors to ensure that the computer and the printed version look perfectly alike. But this can be costly. So include it in your budget.
Color palette
When choosing the colors, it is still important to consider the identity of your company. For example, a yoga instructor is more likely to use soft colors that radiate calm (eg light beige or light blue) and a metal band is more likely to use hard, dark colors that radiate commotion (eg black and dark red).
Think about the amount of colors you want to use. Ask yourself: do I really need these 5 colors? The fewer colors, the clearer and more beautiful your logo will appear. Most well-known logos consist of 1 to 3 colors (without white included)
Make sure these colors match:
- Analogue colors or adjacent colors on the color wheel make a good combo.
- Complementary colors are right on top of each other in a color circle and also match well.
- A striking color also quickly makes a good combo with a dark color.
(There are more options: triad, split-complementary, rectangle, square but these were the simplest)
Not so good at choosing colors? No problem, on the internet you can find different beautiful color palettes that other people share with you.
On the other hand, you can also use websites that help you create a color palette such as Coolors.
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