Advantages of using flyers to promote your business
As a versatile graphic design company, we are often in charge of designing all kinds of advertisements, from banners and business cards to invitations and catalogues. However, flyer design is still one of the most popular design choices for business owners and marketers to get the most bang for their buck. There are certainly advantages of using flyers to promote your business that allows it to have a stand on marketing campaigns.
If we’re talking about organizing a special event like a sale, a music concert, or maybe a store opening, one thing you need to make sure of is making people aware of it.
There are many ways you can do this, including radio, television, billboards, and newspapers. These media tend to be beyond the budget of most small businesses, which will find it more challenging to promote a special event.
And this is where the advertising flyers appear since they are the best way to promote your company and its activities because they are totally inexpensive and accessible for any type of business and guarantee an excellent result that is having your brand by word of mouth.
As an entrepreneur, why should you have advertising flyers for your company? These advantages of using flyers to promote your business will tell you why:
1. Reach your audience
The advertising flyers provide an excellent platform to promote special events and reach your audience in many ways, including:
- Door-to-door mail delivery.
- Insertion in newspapers.
- Flyer distribution in the street, shops, influencers, etc.
This is especially useful when the event is held at a place near those residential areas. Working it out with nearby locals is one basic but important step when giving a shoutout of your events. It’s from here, the word of mouth will start to spread with people that are further away from the target location.
2. Something you can hold and see
Another great benefit of using an advertising flyer to promote your business is its tangible nature. The fact that your clients or people are physically holding the flyer means that you are halfway to getting your message across.
The way your flyer was designed and printed can affect whether your client decides to read on for more information. This is why it is important to make your brochure stand out, but also to ensure that your main message is clear and easy to see.
Brochures also allow you to benefit from a quality print finish that can make a big difference when it comes to being taken to read by the customer.
3. Reward your customers
An advertising flyer also gives you the space to include incentives like coupon codes. This is a great way to try to generate interest in your special event or your company directly and also create some early awareness.
Put your coupon code into the flyer and set an offer for discount to those who come by.
4. You can measure how effective your campaign is
Other advantages of using flyers to promote your business are that they allow the use of coupon codes. Coupon codes can often be a great way to measure the success of your marketing campaign. Use your brochure as a measurement tool to establish how successful the event you ran or the campaign you ran was and what you can learn for the future.
Adding flyer numbers, custom URLs, and QR codes can allow you to monitor the success of your flyer campaign. Lead your potential customers to a well-designed website. You can implement retargeting from there.
5. You can be as creative as you want
If you decide to promote your special event or your company using flyers, there are many reasons to be as creative as you want to conceive and design the flyer.
You want your brochure to stand out, grab your audience’s attention, and highlight your message. Most brochures will tend to be A4 or A5, printed on both sides, to give you extra space to send your message.
Other means of making advertising flyers stand out are folded finishes, glossy, silky or matte laminates, or matte with a UV varnish and so on.
6. Cost-friendly and effective
Due to the reduction in costs compared to other forms of advertising, the use of flyers is one of the most effective ways to promote an event and a new company and get a good return on investment. What makes them effective for advertising campaigns.
7. You can distribute them however you want
When folded, the flyers can be mailed.
- Leaving them flat: flyers are brochures.
- Publish them: flyers become posters.
- Design them and print them on thicker paper, the brochure becomes a postcard.
- If you decide to convert it to a digital flyer, you will provide your flyer design electronically so that you can email it.
8. Flyers make it easy for people to understand
Although they are not very expensive, the advertising flyers can contain all the information that people need to attend an event or to obtain information and request the services of your company.
The steering wheels make it easier for people to understand all the information about your company and the event to not overlook any details. You can also insert a QR code or a web address on a landing page where you offer more information about your business and its services or special promotional event.
9. Create marketing opportunities
You can add some elements to encourage your audience to take action. For example, you can ask them to include their personal information in the brochure, or bring the brochure to the event and give them some incentives. This way, you can get a database for your next marketing campaigns.
10. Increase brand awareness
Today, most people jump from one place to another on the internet to find the products or services they need. There may be many people near you who need the solutions your company offers, but they just don’t know about it and they probably won’t find you online.
A simple flyer ad campaign is a great way to introduce your business to more people and increase awareness of your brand and its services or products.
Finally, using advertising flyers offers you a large number of advantages of using flyers to promote your business both for short and medium-term. It is only a matter of implementing them in your promotional campaigns and you will begin to notice the positive change that your business will have. Get in touch with us today if you’re looking to boost your business with creative graphic design from us. We’re looking forward to work with you!